My name is Zahir, I head the Design team. I’m so excited to talk to you.
Let me tell you a little bit about us. As the Design team, we set the stage for the season. We shop the world for trends, research color direction & create innovative product by developing new fabrics. We work with every part of the process from designing the product to making sure the finished garment is executed properly. Of course, we don’t do this by ourselves, we work with our Merchandising teams who tell us which styles you liked the most so that we can design better for you. We also work our Production teams who make sure that colors & fabrics are developed accurately & the fit of the garment is at its best.
While the world just welcomed 2009, The Design team has just started working on the 2010 collections, can you believe it! This month we are picking the hot new colors for Spring 2010, heads up ladies, tomato red is looking pretty strong. We’re also creating the key fashion must haves for next year.
This is the perfect time for you to tell me what you want/need/looking for. I’d love to hear from you, after all, we’re designing for you!
