When a new product comes out I am always a little skeptical. As a marketer & fashion school graduate I can see right through the repackaging of old ideas or new "advances" that will change your life. That being said when our bra buyers came to me with their new 7-day bra I had to try it for myself before writing anything up. The idea behind this bra is that it was a wirefree bra that was so comfortable you can wear it everyday of the week. Being a D-cup I have had an underwire on every bra I have owned since I was 13.
By the end of my trial day, the 7-day bra impressed me, It was comfortable all day with out making me look droopy! Bras are not my specialty so I went back to the bra buyer (a fellow big busted woman) to explain why this particular bra held up so well when so many others didn't. She explained there are 3 simple reasons.
1. The most important is that they put a shaping sling on the inside so it actually lifts your breast with a second layer of support.
2. The cups is molded so you get shaping without the underwire.
3. The top of the cups is designed to avoid the "bubbling" over that just doesn't do you any favors.
I could write another few points to explain all the other things this bra does to make it so comfortable but I think the diagram below says it all.
Give it a try and then let me know what you think!
